In 2014, World Animal Protection started a campaign called ‘Get off the Elephant’, a campaign to persuade people to stop riding elephants. At the heart of this campaign was a life-size 3D printed elephant, exhibited and printed live at Amsterdam Airport Schiphol.
I was asked by Agency FHV-BBDO to document the campaign from beginning to end, focusing mainly on the technical and interpersonal boundaries that needed to be pushed to create this project.
This film gives insight into the importance of the cause and conveys the idealistic motives behind the project. The documentary itself ended up becoming part of the campaign.